I design for the moments users
hesitate and
businesses lose.
I come from sociology — so before I open Figma, I'm already asking why people behave the way they do, not just what they click.
I connect user behavior with business logic, specializing in high-friction products — the moments that carry real cost: checkout flows, dashboards, transactional UX, and internal tools built for how people actually work — typically in scale-ups where speed and clarity aren't optional.
Right now I am...
Refining:
My craft in product strategy and systems thinking
Exploring:
Product analytics and IA experimentation frameworks
Reading:
Amazing classic Mangas
Listening to:
Music from every corner of the world — always searching for the next sound that moves me
